Privacy Policy

Customer Acquisition (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, store, and disclose personal information when you engage with our services, including our websites, advertising channels, lead forms, and AI communication systems.

1. What Personal Information We Collect

We may collect the following types of personal information:

Contact details: Name, email address, phone number.

Business details: Business name, industry, service type, lead volume, advertising activity.

Interaction data: Information submitted via online forms, Meta lead forms, landing pages, or through our AI calling/automation systems.

Usage data: Website analytics, engagement metrics, cookies, IP addresses.

Call recordings and transcripts: If you engage with our AI calling assistant, we may store audio, transcripts, and call metadata for training and quality purposes.

We only collect personal information that is necessary for our business functions and service delivery.

2. How We Collect Personal Information

We collect personal information through:

Meta ads and lead forms

Online forms submitted on our website

AI voice assistant calls and digital communication tools

Text message or email interactions

Phone calls with our team

Cookies, analytics tools, and tracking technologies

You may choose not to provide personal information, but this may limit our ability to deliver or demonstrate our services.

3. Why We Collect Personal Information

Customer Acquisition collects personal information for the following purposes:

To contact new leads and demonstrate our AI appointment-setting system

To schedule consultations or demos

To improve speed-to-lead processing and lead follow-up

To provide our products, services, and marketing support

To analyse performance and improve service delivery

To comply with legal obligations

We may also use your information to send relevant updates or promotional communications. You may opt out of marketing at any time.

4. How We Use AI & Automated Communication

By submitting your information, you consent to:

Receiving automated phone calls or SMS messages from our AI appointment setter

Call recording or transcription for accuracy, training, and service improvement

Automated scheduling or follow-up messages

All AI communication follows Australian privacy and consent standards.

5. Disclosure of Personal Information

We may disclose your personal information to:

Service providers assisting with AI, CRM, automation, analytics, marketing, or hosting

Contractors or partners who support our service delivery

Legal or regulatory authorities when required by law

We do not sell, rent, or trade your personal information.

Some service providers may be located outside Australia. When this occurs, we take reasonable steps to ensure your data is treated in accordance with Australian Privacy Principles.

6. Data Security

We take reasonable steps to protect your personal information from:

Misuse

Interference

Loss

Unauthorised access

Modification

Disclosure

This includes encryption, secure servers, access controls, and ongoing monitoring.

However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

7. Access and Correction

You may request:

A copy of the personal information we hold about you

Corrections to inaccurate, out-of-date, or incomplete information

To request access or correction, contact us using the details below.

We may require verification of your identity before providing information.

8. Cookies and Tracking Technologies

We use cookies and tracking technologies (such as Meta Pixel and Google Analytics) to:

Measure advertising performance

Improve user experience

Deliver relevant ads

Understand website behaviour

You can adjust your browser settings to disable cookies, though this may affect website functionality.

9. Complaints About Privacy

If you have a concern or complaint about how we handle your personal information, please contact us at:

Email: [email protected]

We will respond to your complaint within a reasonable timeframe.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au

.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on our website with the updated date.

Continued use of our services indicates your acceptance of the updated policy.